Second meeting

Session reserved to trainers and officers (30mins)

• Presentation of local content by trainers and officers
• Briefing for the next session

Session with beneficiaries + trainers and officers (2hours)

• Marketing tools for SMEs: a focus on the agrifood sector
• The role of export for SMEs
• Drafting a marketing plan when no budget is available
• Overview of digital marketing channels (social media, email, websites)
• Access to online marketing tools and software.
• Conducting market research
• The role of territorial promotion: benefitting from the support of institutions and international programs
• Case study
• Main references

Session reserved to trainers and officers (30mins)

• Debriefing of the session
• Identification of necessary local content (references, case studies, regulations…)
• To dos for trainers and officers